SELECTED WORK
The ads are the pitch.
Six concept brands, approached differently across product, offer, pain point, UGC, typography, social proof, comparison, video and iteration creative.
CONCEPT WORK · CREATED TO DEMONSTRATE CAPABILITY
WHAT WE MAKE
Two things. Lots of versions.
Formats first, creative second. Here's the shape of the work before the actual ads below.
Product ad.
Conversion-first.
STATIC
Paid social statics, product and offer ads, comparison and testimonial frames, carousels, resizes.
UGC edit.
Hook in 3 seconds.
VIDEO
Paid social video, UGC edits, motion graphics, product videos, cutdowns, text-led and voiceover ads.
Hook ver. B.
Same concept. Different hook.
ITERATIONS
One concept becomes multiple hooks, headlines, layouts, openings and CTAs — enough creative to learn from.
THE WORK
Concept campaigns.
Objection-handling static. Retinol fear addressed before the product claim.
Appetite-led feed static. Food hero, one-line benefit, single CTA.
Vertical motion cut. Competing-habit hook with benefit stack in-frame.
Scarcity proof static. Sell-out speed used as the whole argument.
Longevity angle static. Product macro, anti-disposable copy line.
B2B insight static. UI crop plus a category-level provocation.
Offer-led motion cut. Value front-loaded in the first second.
Barrier-led product ad. Pain-first hook, ingredient proof.
Anti-fast-furniture static. Material proof carries the argument.
Freezer-math static. Numbers do the persuading before the food does.
Habit-swap static. Product replaces the third coffee, benefits stacked below.
Drop-launch static. Scarcity numbers as the whole message.
Brand-position static. Limited-run manufacturing framed as the selling point.
Launch-date story static. Countdown urgency inside the safe zone.
CFO pain-point static. Dashboard data reframed as lost revenue.
Scarcity-led feed static. Type-first, product cropped hard for stopping power.
Animated static. Slow push on the oak, longevity angle.
Animated static. Line-by-line reveal, barrier-care launch concept.
Pain-led product video. Hook first, proof second.
Drop teaser cut. Flash-lit stills edited to rhythm.
Story-format drop teaser. Locked type over live flash-lit footage.
Square motion cut. Cast holds frame, positioning line stays fixed.
Data-led motion cut. Live counters reveal the follow-up gap.
Creator-style barrier routine cut with native TikTok UI.