VIDEO CREATIVE
Video that earns the view.
The first three seconds decide everything. We write hooks that stop the scroll, structure edits that hold attention, and close with creative that converts.
CONCEPT WORK · CREATED TO DEMONSTRATE CAPABILITY
FORMAT BREAKDOWN
Three ratios. Every placement.
We deliver all three core video ratios. Each is edited for its placement — not cropped from a single master file.
Full screen. Full attention.
No black bars. No compromise.
9:16 VERTICAL
The dominant video format. Full-screen on TikTok, Instagram Reels and Meta Stories. Designed to own the viewport.
Feed video that converts.
Works everywhere. Wastes nothing.
1:1 SQUARE
Feed-native video for Meta and LinkedIn. Performs in-feed without requiring full-screen. Versatile and platform-safe.
More feed. More views.
25% more space than square.
4:5 PORTRAIT
The highest-performing video ratio on Meta feed. More screen space than square, less intrusive than full vertical.
THE WORK
Concept video.
Creator-style barrier routine cut with native TikTok UI.
Drop teaser cut. Flash-lit stills edited to rhythm.
Data-led motion cut. Live counters reveal the follow-up gap.
Vertical motion cut. Competing-habit hook with benefit stack in-frame.
Offer-led motion cut. Value front-loaded in the first second.
Animated static. Slow push on the oak, longevity angle.
Animated static. Line-by-line reveal, barrier-care launch concept.
Pain-led product video. Hook first, proof second.
Story-format drop teaser. Locked type over live flash-lit footage.
Square motion cut. Cast holds frame, positioning line stays fixed.
Creator-style vertical cut with native TikTok UI.
Story-format drop teaser. Live subject, locked type.
Direct-response cut. Price objection answered on screen.
Animated static. Countdown motion delivers the benefit in one beat.
Product motion cut. Texture and packshot carry the barrier story.
HOOK TESTING · GRAZE
Four hooks. One production.
Same product, different openings. You test what stops the scroll without rebuilding the whole ad.
HOOK 01 · PAIN
WHAT'S FOR DINNER?
The question nobody wants at 6:12pm.
HOOK 02 · BENEFIT
DINNER IN 8 MINUTES.
And no one needs to know it was frozen.
HOOK 03 · SOCIAL PROOF
THE FREEZER MEALS PEOPLE KEEP POSTING.
Concept creative — rating shown is illustrative, not a real review score.
HOOK 04 · PRICE
TAKEAWAY: R340. GRAZE: R98.
Easy choice.
WHAT WE MAKE
Six types of video creative.
01
UGC-style video
Authentic, creator-feel footage cut for paid media. Hook-first structure. Proven on TikTok and Meta.
02
Text-led motion
Copy-dominant video with kinetic type. No footage required. Fast to produce, fast to test.
03
Product demo
Feature walkthrough or unboxing format. Shows the product doing the work. Converts cold audiences.
04
Testimonial video
Customer quote formatted as video. Text overlay, social proof badge, and direct-response close.
05
Hook variation suite
3–5 different openings on the same video body. Test what stops the scroll without rebuilding the whole ad.
06
Cutdown suite
Hero video cut to 6s, 15s, and 30s. Every length optimised for its placement — not just trimmed.
PLATFORM COVERAGE
Built for every channel.
We spec every video to platform guidelines. Correct aspect ratios, safe zones, and file specs — delivered ready to upload.
TIKTOK
9:16 · 1:1
In-feed, TopView, Spark Ads, Branded
META
9:16 · 1:1 · 4:5
Feed, Stories, Reels, In-stream
9:16 · 1:1 · 4:5
Feed, Stories, Reels, Explore
YOUTUBE
16:9 · 9:16 · 1:1
Pre-roll, In-feed, Shorts, Bumper
SNAPCHAT
9:16
Snap Ads, Story Ads, Commercials
1:1 · 16:9
Sponsored Video, Event Ads
9:16 · 1:1
Idea Ads, Video Pins, Max Width
X / TWITTER
16:9 · 1:1
Promoted Video, Amplify Pre-roll
HOW IT WORKS
Brief to live in five steps.
01
Brief
You fill in a short creative brief. Product, audience, goal, and any existing footage or assets.
02
Script & structure
We write the hook, body, and close. Hook variations developed upfront so you can test from day one.
03
Production
Motion design, editing, and sound. All formats and platform specs delivered together.
04
Hook suite
We build 3–5 hook variations on the same video body. More tests, same production budget.
05
Iterate on data
Performance data in? We cut new hooks, new angles, new lengths. The loop never stops.
WHAT'S INCLUDED
No hidden extras.
Every video project includes scripting, hook variations, motion design, all format exports, and one round of revisions. Production-ready files delivered in 7–10 business days.
START A PROJECT- Script & hook copywriting
- All three ratios (9:16, 1:1, 4:5)
- 3–5 hook variations per video
- Platform-spec exports
- Motion design & editing
- Sound design & music licensing
- One round of revisions
- Turnaround in 7–10 business days