STATIC CREATIVE
Still images. Moving results.
Four industries, four concepts, four completely different design languages — beauty, interiors, food and B2B. Statics that stop the scroll, communicate fast, and convert.
CONCEPT WORK · CREATED TO DEMONSTRATE CAPABILITY
ONE CAMPAIGN · THREE PLACEMENTS · MORA
Designed for the placement. Not cropped for it.
1:1 · FEED
ENERGY WITHOUT THE PERSONALITY CHANGE.
Can centred. Everything else gets out of the way.
4:5 · FEED
YOUR THIRD COFFEE HAS BEEN FIRED.
Larger product, benefit stack under the headline.
9:16 · STORIES / TIKTOK
3:17 PM — YOU KNOW THE FEELING.
80mg caffeine · L-theanine · zero sugar.
ONE CAMPAIGN · THREE PLACEMENTS · OFFCUT
Same drop. Three placements. Built for each one.
1:1 · FEED
MADE IN SMALL NUMBERS. ON PURPOSE.
4:5 · FEED
SOLD OUT IN 41 MINUTES.
9:16 · STORIES / TIKTOK
DROP 03 LANDS FRIDAY.
FORMAT BREAKDOWN
Every ratio. Every placement.
We deliver all three core static ratios as standard. Each format is designed for its placement — not cropped from a single master.
Feed native.
No crop. No compromise.
1:1 SQUARE
Feed-native. Works across Meta, LinkedIn and X. Maximum real estate in the feed without cropping.
More feed. More eyes.
25% more space than square.
4:5 PORTRAIT
The highest-performing static ratio on Meta. Takes up 25% more feed space than square. Our most requested format.
Stop. Look. Buy.
Full-screen. Zero escape.
9:16 STORY / REEL
Full-screen immersion for Stories and Reels placements. Designed to stop the scroll before the first word lands.
WHAT YOU GET
Six types of static creative.
01
Single-image ads
Hero product or lifestyle shot with bold typographic overlay. Conversion-first layout.
02
Text-led statics
Copy-dominant frames. Proven for direct response and B2B where the message is the creative.
03
Price & offer ads
Anchored pricing, discount callouts and urgency frames. Built to drive immediate action.
04
Testimonial statics
Social proof formatted for paid media. Quote, attribution and CTA in one tight frame.
05
Comparison ads
Side-by-side or claim-led frames that position your brand against the alternative.
06
Catalogue variations
Multi-SKU static suites. Same creative system, different products.
THE WORK
Concept statics.
SKINCARE / CONCEPT: INGREDIENT RECEIPT
Barrier-led product ad. Pain-first hook, ingredient proof.
INTERIORS / CONCEPT: THE ANTI-FAST-FURNITURE AD
Anti-fast-furniture static. Material proof carries the argument.
FOOD / CONCEPT: FREEZER MATH
Freezer-math static. Numbers do the persuading before the food does.
BEVERAGE / CONCEPT: THE 3PM PROBLEM
Habit-swap static. Product replaces the third coffee, benefits stacked below.
STREETWEAR / CONCEPT: SCARCITY DROP
Drop-launch static. Scarcity numbers as the whole message.
STREETWEAR / CONCEPT: SCARCITY DROP
Brand-position static. Limited-run manufacturing framed as the selling point.
STREETWEAR / CONCEPT: SCARCITY DROP
Launch-date story static. Countdown urgency inside the safe zone.
B2B SAAS / CONCEPT: CFO PAIN POINT
CFO pain-point static. Dashboard data reframed as lost revenue.
PLATFORM COVERAGE
Built for every channel.
We spec every ad to platform guidelines. No guessing. No resizing after the fact.
META
1:1 · 4:5 · 9:16
Feed, Stories, Reels, Marketplace
1:1 · 4:5 · 9:16
Feed, Stories, Explore, Reels
TIKTOK
9:16 · 1:1
In-feed, TopView, Spark Ads
1:1 · 4:5
Sponsored Content, Document Ads
YOUTUBE
16:9 · 1:1
Display, Companion, Discovery
1:1 · 2:3 · 9:16
Standard, Shopping, Story Pins
SNAPCHAT
9:16
Snap Ads, Story Ads, Collection
X / TWITTER
1:1 · 16:9
Promoted Posts, Cards
HOW IT WORKS
Brief to live in five steps.
01
Brief
You fill in a short creative brief. Product, audience, goal, and any existing assets.
02
Concepts
We develop 2–3 creative directions. Copy angles, visual treatment, and format rationale.
03
Production
Approved direction goes into production. All formats and platform specs delivered.
04
Variations
We build the full variation suite — copy tests, colour tests, offer tests — ready to launch.
05
Iterate
Performance data in? We iterate. New hooks, new angles, new tests. The loop never stops.
WHAT'S INCLUDED
No hidden extras.
Every static project includes creative strategy, copywriting, design, all format exports, and one round of revisions. You get production-ready files — not PSDs you have to finish yourself.
START A PROJECT- Creative strategy & copy angles
- All three ratios (1:1, 4:5, 9:16)
- Platform-spec exports
- Variation suite (copy, colour, offer)
- Copywriting included
- One round of revisions
- Production-ready files
- Turnaround in 5–7 business days